I posed this question on Twitter last night, and based on the responses I think some had never heard of this idea before.
Back in 1984, Apple introduced the original Macintosh to the world with what is now one of the best known gadget commercials ever. Apple drew on the themes from the book 1984 to create the impression that the Macintosh would shatter the gray, monolithic, controlling overmind and free the workers.

![iBooks-Author[1]](http://www.the-digital-reader.com/wp-content/uploads/2012/01/iBooks-Author1-250x183.jpg)

![mzl.ypqevpsc.800x500-75[1]](http://www.the-digital-reader.com/wp-content/uploads/2012/01/mzl.ypqevpsc.800x500-751-250x156.jpg)
![overview_hero[1]](http://www.the-digital-reader.com/wp-content/uploads/2012/01/overview_hero1-250x163.jpg)
![photo[1]](http://www.the-digital-reader.com/wp-content/uploads/2012/01/photo1-250x187.png)

![3815343370_dd860b9bbd_m[1]](http://www.the-digital-reader.com/wp-content/uploads/2011/12/3815343370_dd860b9bbd_m1.jpg)


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