The Digital Reader

From the Publisher’s Weekly article:

Barnes & Noble will begin testing the sale of bundled print books and e-books in the next 60 to 90 days, Barnes & Noble.com president William Lynch said at yesterday’s AAP annual meeting. Under the plan, B&N will offer customers who buy a print edition at one of their stores the opportunity to buy the e-book at a discount. Prices will be worked out in discussions with publishers, Lynch said, adding that B&N’s aim is to make the transaction with consumers as seamless as possible.

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