I just met with the Astri rep, and he told me that I had pricing details wrong. What I had was:
The parts cost of a dual screen unit is 500 HKD, which is about $65 American. I was told that the retail should be about $130-$150 US.
We had a slight miscommunication. The price he was talking about was for a simpler model without the E-ink screen.
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Kompakter Dual Screen Reader von Astri » eReader » lesen.net // Feb 26, 2010 at 6:51 am
[...] “$130 bis $150″ bei Materialkosten von nur $65 – diese Infos beziehen sich aber offenbar auf ein (ursprünglich geplantes) Modell ohne E-Ink Technologie. Mit E-Paper wird der Astri MyID [...]